Your Biggest Spending Restaurant Customer

So many restaurant operators are totally amazed when they find out accurately who that their biggest spending customer is not who they thought it was.

Actually, its not always the customer who visits the restaurant most frequently although this is essential information and an important customer.

The truths that most restaurants lack the availability of accurate management information, yes we all know that 'the knowledge of results improves results'

Often the biggest spending customer is someone who always brings their family or group of friends or both.

These customers are crucial to any restaurant and it's not good enough to "guess" who they are or how much they spend.

The lifetime value of customers is highly effected by retention or in simple terms keeping them, no customer should ever go neglected and knowing how much they spend helps to know what value they bring to your restaurant and in this challenging economy every one must step up their efforts to make every customer stick.

Actually a restaurant that can show a list of it's customers (every customer) and a live report of their spend including the biggest spending customer to the least spending will be potentially more in value by sometimes up to 30% if exit or sale of the restaurant was ever considered.

If your like me.....it's the money that really counts and the knowledge of who is bringing it to your restaurant.

It's human nature that customers wander off (eat elsewhere) and any top spending customer should never be ignored or even uninvited particularly on special occasions such as birthdays or anniversaries. You do know when they are don't you?

If you want to explore how fresh restaurant marketing can help you instantly track your biggest spending customer, call me Ross Murphy on 0800 678 5327 or email me rmurphy@freshrestaurantmarketing.com